This graduate of HEC was President of HEC Junior Enterprise, a junior consultant for the Boston Consulting Group, and Market Manager for Danone in Rio de Janeiro. In 1999, he created an auction website for individuals in Brazil, and associated himself with French group iBazar, which was acquired by eBay in 2001. He has taken part in numerous innovative projects on the Internet, and established Hi-Midia Brasil in May 2005, in partnership with Hi-Media S.A.