For more than three years now, Hi-Media has arranged a monthly audit by Nielsen NetRatings of the cumulative and non-overlapping audience of network sites. The resulting information bears witness to Hi-Media's ability to target the public consisting of French internet surfers for advertisers, purchasing offices and advertising agencies.
The latest data published by Nielsen NetRatings, for the month of November 2006, demonstrate a new increase in the advertising network penetration rate, now affecting more than 70% of French surfers, namely 16.5 million persons, the largest audience ever reached.
The Enterprise Packs (B to B audience of 3 million single visitors), women, with more than 4 million woman surfers, and Cyber-buyers (almost 10 million people, namely one surfer out of three) in particular displayed promising progress, since they constitute the advertisers' privileged targets. From the same viewpoint, a Pack grouping sites intended for surfers over the age of 50 will be launched soon.
The company will report its annual sales on 24 January 2007
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