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Paris, February 20, 2008

Hi-Media: Fotolog passes 15 million members

 
 
 

World’s 13th most-trafficked website adds 5 million members in six months Sets single-day record of almost 1 million uploads on Valentine’s Day

Hi-Media Group announced today that Fotolog, the world’s 13th most-trafficked website (Alexa), has added 5 million members six months since the announcement of its acquisition by Hi-Media to pass the 15 million member mark.  Fotolog’s rapidly-growing community is highly-engaged, is generating one of the largest, most-global inventories of user-generated content and has achieved the following milestones:

  • 16.6 million unique visitors (Comscore, December 2007) and 4.2 billion page views per month (Google Analytics, January 2008)
  • 10 new photos uploaded every second (Fotolog database)
  • Nearly 850,000 new uploads per day on Fotolog

“Fotolog is growing our global audience exponentially,” said Hi-Media Group Chairman and CEO, Cyril Zimmermann, “and we are very excited that our community has become one of the largest social networks. On Valentine’s Day, our members posted a one-day record of 970,000 photo uploads, a record we expect to surpass very soon. As Fotolog members are limited to posting one picture per day, this figure means that roughly one million users logged onto Fotolog on that day to post a picture, not taking into account the rest of the users who visited the website without posting a photo! ” 

Fotolog’s explosive growth confirms Hi-Media investment strategy

Fotolog was acquired in November 2007 by Hi-Media Group, one of the top 100 largest Internet properties in the world (Comscore, December 2007) and one of Europe’s largest diversified, publicly-traded pure play Internet companies.  By bringing together Hi-Media’s global advertising, and micro-payment services with Fotolog’s rapidly-growing and highly-engaged audience, Hi-Media Group has created significant monetization opportunities.

“Fotolog’s spectacular growth over the past six months has confirmed our investment strategy,” said Mr. Zimmermann. “As Europe’s only publicly-traded social network, Fotolog is at the heart of our drive as an integrated online media company to monetize this massive platform by leveraging our global advertising and micro-payments services.”

 
 
 
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