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The integrated online publisher, Europe’s 3rd-largest independent advertising network, strengthens its leadership in Germany’s online advertising market
Hi-Media Group announced today that Tuifly.com, the third-largest airline in Germany with 12.5 million passengers per year, has signed an agreement under which Hi-Media Deutschland AG will serve as the premium travel site's exclusive advertising network.
TIUfly.com has an audience of 3.4 million unique users and 34.4 million pages viewed monthly (Source: WebsideStory, January 2008). The website is part of TUI AG, the world's largest tourism group. TUIfly was formed by the merger of Hapag-Lloyd Express (HLX) and Hapagfly in 2007.
“Hi-Media is a partner with long-time experience in marketing online brands in the travel segment. We are confident that they will successfully advance our online marketing philosophy thanks to their deep expertise, international footprint and proven ability to innovate,” said TUIfly Marketing Manager, Björn Matz.
“We are delighted to get to work on behalf of TUIfly.com and help them achieve their objectives as a leader in the travel segment in Germany and across Europe,” said Hi-Media founder and CEO Cyril Zimmermann.
Hi-Media AG expands leadership in Germany
Hi-Media is a leading online integrated publisher with monetization services for its own and third parties audience. With this exclusive partnership, the company strengthens its leadership in the online advertising market in Continental Europe’s largest market. Hi-Media AG is in the top 5 online ad networks in Germany with 32.5% reach of the German Internet population.
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