Doctissimo and 01net entrust Hi-Media Belgique with marketing of the Internet sites
This integrated Internet publishing group, the 3rd-ranking independent advertising network agency in Europe, is strengthening its position on the on-line graphic advertising market in Belgium
Hi-Media Group announced today that its advertising network business in Belgium, the 5th largest in that country, has scored commercial successes with the Doctissimo and 01net Groups.
Those Groups have chosen Hi-Media Belgique for developing the marketing and highlighting of the advertising offerings on their Internet sites.
Doctissimo, a leader among women's sites in France, has a significant Belgian audience (388 000 Belgian unique users - Comscore, February 2008), making it an immediate leader among the women's sites in Belgium. In addition this site, with its editorial orientation toward the Beauty/Health domains, has just developed a heading devoted to Fashion. Hi-media Belgique has also been entrusted with advertising network for Doctissimo Group's other sites, including Ados.fr, a site devoted - as its name indicates - to teenagers, and more particularly to teen-age girls. Doctissimo Group's site as a whole represents 435 000 Belgian unique users (Comscore – February 2008).
The 01net site, on its part, is aimed at a more masculine audience keen on new technologies. Published by French group Nextradio TV (Group Tests, 01net, La Tribune, RMC, BFM, etc), 01net is also a leader on its market and extremely well-positioned in Belgium, with an audience of 380 000 Belgian unique users (Comscore - February 2008). The site offers some rich and varied editorial content intended both for the general public and for a target consisting of professionals. Hi-media will also manage the Belgian spaces of the site 01men.com, a men's magazine dealing with "art de vivre", fashion, Sport, Automobiles, High Tech, etc.
Hi-Media Belgique consolidates its leadership
Hi-Media Group is among the world's largest integrated Internet publishers, offering monetisation services for both its own audience and for others' audiences. With these new partnerships, the company is strengthening its leadership on the on-line advertising market in Belgium. Hi-Media Belgique is among Belgium's five leading on-line advertising networks. (CIM/Insight source, January 2008).
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