The online integrated media group, Hi-Media (Code ISIN
FR0000075988 - HIM, HIM.PA) announced today that Universal Music the global market
leader in Germany in the music industry representing over 3,500 local and international
top artists in Germany will be exclusively marketed by Hi-Media AG. Hi-Media thus
becomes the exclusive ad network of this leading player on the entertainment and online
music vertical and strengthens its position into the German Online Ad Network market.
Hi-Media has been assigned for the exclusive marketing of approximately 200 websites
and portals for Universal Music Group as well as websites for its national and
international artists.
Universal Music websites attract an audience of 2 million unique visitors and 20 million
pages viewed monthly month (Source: Webtrends, May 2008).
“Their innovative ideas for individual advertising formats, particularly in relation to video
formats, convinced us that Hi-Media was the right partner for the long-term marketing of
our portals. When we look at the service being provided we can tell that our company
philosophy has been implemented and enhanced in a convincing manner”, said Dominik
Dreyer, Director of Business Development at Universal Music Strategic Marketing.
Hi-Media AG continue to expand leadership in Germany
Hi-Media is a leading online publisher with monetization services for its own and third
parties audience. With this exclusive partnership, the company strengthens its leadership
in the online advertising market in Continental Europe’s largest market. Hi- Media AG is
in the top 5 independent online ad networks in Germany (source AGOF, March 2008).
The company will publish its quarterly sales figure on 22 July 2008.
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