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Hi-Media Group (ISIN Code FR0000075988 - HIM, HIM.PA), Europe’s leading global, integrated online media company announced today that it has choosen Wunderloop, a leading player in integrated targeting services, to provide advertisers throughout Europe with new targeting services, among which behavioral targeting.
Hi-Media had already purchased Wunderloop’s integrated targeting services for the Spanish market earlier this year. After a successful implementation and promising prospects, it is now rolling out the solution in France, Germany and the Benelux countries.
“The Wunderloop technology will enable us to offer our clients, direct advertisers and media agencies a new approach,” says Cyril Zimmermann, CEO of Hi-Media Group. “By working with Wunderloop in these countries, we will further enhance our position as one of the leading marketers of interactive media throughout Europe.”
“Wunderloop technology makes it possible for Hi-Media to offer its customers and agencies tangible added value by serving targeted advertising throughout its entire network from now on,” declares Wunderloop Chairman, Michael Kleindl. |
